03/10/2010 - Print “Just Works” for Monterey Peninsula College - Monterey Peninsula College knows the value of marketing with print. In a time when budgets are tight and some colleges consider discontinuing printing and mailing their class schedules, Monterey Peninsula College (MPC) enthusiastically continues to use print. “At one point we tried to reduce the print run, eliminate the mass ... read more

03/10/2010 - Stop the Presses - Casey Printing Saves Customer $$$$$ - "Stop the presses!" (or something along those lines) suggested Candace Amadei, veteran Casey Printing account executive. It was New Year's Eve and Candace was trying to process an order for a large direct mail project for her customer. After reviewing the specifications, Candace and the Casey mailing manager had suspicions ... read more

03/10/2010 - Casey Printing’s Print Dictionary - Print Dictionary The Printing Industry is full of jargon that serves to confuse and frustrate customers and outsiders. Below are some common terms used in the printing industry. Against the grain: Folding or feeding paper at right angles to the grain direction of the paper. On some stocks folding against the grain ... read more

03/10/2010 - Casey Souped It Up For The Super Bowl - While the much needed rain is a blessing to this parched state, the recent storms have put a lot of people temporarily out of work. That, coupled with the ongoing recession, results in some very hungry folks. Using the Super Bowl as a rallying point to focus on hunger, Casey ... read more