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Resources

Welcome to Our Resource Center

This page is Casey Printing's Resource Center, our tool to share with our customers useful tips for print, publishing, and graphic arts in general. We will be posting here from time to time on a variety of topics. We invite you to check back regularly and comment when you feel that you have a valuable point of view to share with our community of readers.

Stop the Presses - Casey Printing Saves Customer $$$$$

“Stop the presses!” (or something along those lines) suggested Candace Amadei, veteran Casey Printing account executive. It was New Year’s Eve and Candace was trying to process an order for a large direct mail project for her customer. After reviewing the specifications, Candace and the Casey mailing manager had suspicions that they may be able [...]

Casey Printing’s Print Dictionary

Print Dictionary
The Printing Industry is full of jargon that serves to confuse and frustrate customers and outsiders. Below are some common terms used in the printing industry.
Against the grain: Folding or feeding paper at right angles to the grain direction of the paper. On some stocks folding against the grain can result in quality control [...]

How to choose the right paper for your printing job

Choosing the Right Paper for Your Job
Print is unique amongst all other forms of communication in that it is textural as well as visual. Both the “look” and the “feel” are benefits of print.
Paper selection is one of the most important aspects to consider when designing and producing a printed piece. Paper selection can have [...]

How to Use Style Sheets in Adobe InDesign - VIDEO

This video shows how to use Paragraph Styles, Character Styles, and Drop Caps in Adobe InDesign. This is our first video, so please take a minute to check it out and leave us your feedback. Thanks!

How to use styles in Adobe InDesign CS3 from Ryan Casey on Vimeo.

No Ostriches - Integrating Print and Web Marketing

Okay, okay. I am a printer but I admit it: The Internet is an amazing media tool. As providers of traditional print communications, we need to NOT be Ostriches. Instead, we need to strive daily to keep our heads firmly out of the sand and see the value of electronic media. Having admitted that, [...]

Save Power

In these volitile economic times every dime saved helps. You can save a little energy by setting your PC to automatically go into a power saving mode when you have left it idle for a period of time. Windows has tools to activate and adjust the setting built into the “control panel”
The attached PDF has [...]

Power Point Presentation Tips

We have all been there: having dealt with being stuck in traffic, finding parking, and rushing past a secretary into a conference room. You finally have you bearings straight and are looking forward to what you hope will be a productive use of your time. Suddenly the lights dim, a screen comes down and the [...]

OpenType Fonts

In Adobe InDesign next to every font name is a small symbol that designates the type of font that it is. These font types include OpenType, True Type and PostScript. The newest, most modern of these is OpenType. 
The open type font standard was created in an effort to establish an open system for developing high [...]

Correct Usage of Quotes

In a recent typography class, I had the opportunity to learn about typographers quotes. Although the type of quote that is used is a fairly minor component of a document, using the correct type of quotes is an easy way to make sure that your document is the best that it can be.
The most important [...]

Soy Ink in the Pressroom - Why is printing with soy ink a common request?

Compiled from information from American Soybean Association, SoySeal User Agreement, International Paper, US Inks, and Gans Ink Co.
Many print buyers today are asking their printers if they use soy inks. These buyers are under the impression that by using soy ink they are being environmentally responsible. The truth is that even though soy inks are [...]