“Stop the presses!” (or something along those lines) suggested Candace Amadei, veteran Casey Printing account executive. It was New Year’s Eve and Candace was trying to process an order for a large direct mail project for her customer. After reviewing the specifications, Candace and the Casey mailing manager had suspicions that they may be able to save the customer some serious money but needed to get some questions answered first.

There was critical information missing in regard to the most efficient way to produce and mail the project. The Post Office had the answers, but key personnel were not available. Going out on a limb, the Casey team counseled the customer to delay production until they could resolve the issues. The customer, while under pressure to get the project printed and mailed, trusted the Casey team and agreed to delay production until after the New Year holiday, when all the questions could be answered.

The result: Casey got the answers, changed the format of the piece, performed some additional bindery functions and added some tabbing in the mail prep process. Consequently, they slashed mailing costs, reduced delivery charges, mitigated sales tax implications and saved the customer more than $14,000.00!

Are you looking to get more bang for your print marketing buck? Perhaps there is a way Casey can reduce the cost to reach your customer too?  Please give us an opportunity to offer a proposal on your next project.