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Casey Printing’s Print Dictionary

Print Dictionary
The Printing Industry is full of jargon that serves to confuse and frustrate customers and outsiders. Below are some common terms used in the printing industry.
Against the grain: Folding or feeding paper at right angles to the grain direction of the paper. On some stocks folding against the grain can result in quality control [...]

No Ostriches - Integrating Print and Web Marketing

Okay, okay. I am a printer but I admit it: The Internet is an amazing media tool. As providers of traditional print communications, we need to NOT be Ostriches. Instead, we need to strive daily to keep our heads firmly out of the sand and see the value of electronic media. Having admitted that, [...]