Now that we are sure this internet thing is not just a passing fad, we are setting our pet rocks aside and focusing on increasing our services. While print remains the single, most effective way to drive your message to a reader, when coupled with the dynamics of the internet, it enhances the power of the message. A survey conducted by Harris Interactive on behalf of Earthtone suggests that most people choose how they consume media based on personal preferences.

Research shows that the majority of adults in the U.S. think that printed media are easier to read than the digital equivalent. Interestingly, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, suggesting that we make an instinctive association between things we can touch and feel and things that are “real.” At the same time, many adults also showed a preference for the immediacy that digital media offers. We value real time information from around the world, finding the music we love in seconds, and the low cost of Web-based communications.

Recently adding website design, email marketing products and digital editions of print publications, we are offering a more comprehensive solution for publishers. “Our job is to help our customers get their message into the minds of their readers,” explained Rich Casey, while describing the company’s strategies to offer more ways to deliver information.  In light of this, Casey continues to develop services to multiply the power of print. If you are interested in enhancing and expanding the reach of your printed message, please contact us at sales@caseyprinting.com. For a sample of a digital edition,  Click Here